What is TWIRL
With the setting-up of the Centro Studi Alessi in Via Matteotti, Milan, in 1990, I had the chance to gain valuable experience with a novel design method for new Alessi collections: a methodology based on the ‘metaproject’ and workshops. In 2000, after many years of experimentation, I set up the LPWK Design Studio, which lets me continue to experiment and improve the metaproject method through international workshops.
Now, in 2016, there is a new creation: TWIRL.
TWIRL lets us expand the possibilities of the metaproject by exploiting unlimited virtual space and develop new concepts while bearing in mind our new life-style, needs and languages. It offers those wanting to communicate their ideas the chance to provide useful input in the creative process, thanks to Social Networks.
Twirl is a place on the web where projects, coincidences, encounters, memories are all on display in a singular environment of ongoing creativity, discussion and dialogue. It’s a rendezvous between the past and the present in one of the Italian design system’s most innovative working relationships, the one I’ve maintained with Alessi since 1990.
Twirl is a “design pirouette” that brings together stories of products, people, memories and meetings. It is a fluid movement that harbours a way of practicing design that continues over time, changing, transforming and being transformed.
Fun, ironic, unconventional and irreverent, Italian design is constantly changing, taking risks and innovating. My collaboration with Alberto Alessi and Alessandro Mendini is an example of a “transmission project”. Techniques and disciplines from the a variety of fields have been brought together to form a “meta-project” that has then been transmitted to the world of production, introducing Italian humanism into an industrial context.
Thanks to this transmission, this union, Alessi has explored new facets of being a Design Factory. Objects — simple material ornaments — have come to life as provocative characters that clamour for our attention. Design has become object culture and storytelling, one step ahead of the rest.
Twirl spins round and round in order to tell these stories and invent new ones, encouraging the involvement of people with unique experiences, and intertwining relationships to create further adventures in the world of design.
109/111 D1A Via Gaetano Donizetti,
24030, Brembate di Sopra, Bergamo, Italy
Rebus Sic Centro studi Alessi
Family Follows Fiction
Parmenide, Alessi’s Collection, 1994
Sigma, Alessi’s Collection, 1999
Marli, Alessi’s Collection, 2005
Tripod, Alessi’s Collection, 2007
Workshop Centro studi Alessi and LPWK Design Studio:
- 2017,October - How to create a new prospective on the restaurant trade, Naba, Milano, Italy
- 2017, September - Transitive Bodies, Domus Academy, Milano, Italy
- 2017, May - Objet Bijoux, Kolding Design School, Kolding, Denmark
- 2017, 20 April - Objet Bijoux, Naba, Milano, Italy
- 2017, 11 April - Objet Bijoux, Naba, Milano, Italy
- 2017, March - Objet Bijoux, EESAB, Rennes, French
- 2016, December - Creare identità nella ristorazione, Laba, Firenze, Italy
- 2016, July - Hoseo University, Bergamo, Italy
- 2015, January - Spizziculiarity, Hoseo University, Bergamo, Italy
- 2014, August - Souvenir D’Italie, Bergamo, Italy
- 2014, January - Objet Bijoux, Hoseo University, Bergamo, Italy
- 2013, February - Helmet for DMD, Istituto Fantoni, Bergamo, Italy
- 2011, August - Bueno Aires, Argentina
- 2011, “Progetto MAAM”, Marrakech, Morocco
- 2011, June - Objet Bijoux, Casablanca, Morocco
- 2008 - Quest-ce que c’est l’invention dans le Design?, Rennes, French
- 2006 - Oggetto Nomadico, at Villa Pallanza, Lake Maggiore, Italy
- 2005, June - The Immanent Object, Ompio, Lake Orta, Italy
- 2005, March – Workshop for Alessi, Instituto Tecnológico de Monterrey Monterrey, Mexico
- 2005 - L’oggetto interattivo, Naba, Milano, Italy
- 2004 - Tra moda e Design, at Villa Pallanza, Lake Maggiore, Italy
- 2004 - Objet Bijoux, at Villa Pallanza, Lake Maggiore, Italy
- 2004 - Etica del Design, at Villa Pallanza, Lake Maggiore, Italy
- 2003, September - Workshop for Alessi, The Hong Kong Polytechnic University, Honk Kong
- 2003 - Workshop for Alessi, Rennes, French
- 2002, October - Oslo, Norway
- 2002, October – Helsinki, Finland
- 2002, October/November - with companies, Seoul, Korea
- 2002, November - Stockholm, Sweden
- 2001 - Kids, KIDP, Seongnam, Korea
- 1998 - Transmission, Centro Studi Alessi, Italy
- 1998 - Bathroom and Kids objects for Alessi Colonia, Uruguay
- 1997 - Bathroom objects for Alessi Santorini, Greece
- 1997 - Kids, Hakone, Japan
- 1996 - Kids, Elementary school of Milano, Italy
- 1996 - Bathroom objects for Alessi, ICS Collage of Arts, Tokyo, Japan
- 1995 - Workshop for Alessi, Costa Rica
- 1995 - Workshop for Alessi, Helsinki, Finland
- 1994, August - Museum of Contemporary Art, Rio de Janeiro
- 1993 - Royal College of Arts, London, UK
- 1993 - Family Follows Fiction, Centro Studi Alessi, Italy
- 1992 - Bio Objects, Florence School of Architecture, Firenze, Italy
Laura Polinoro was born in Bergamo. She studied at the DAMS of Bologna where she graduated in Arts and Communication. After graduation, she was employed as a researcher at the Domus Academy in Milan.
For several years she worked as a stage and costume designer for contemporary dance. In 1989 Alberto Alessi and Alessandro Mendini, struck by the topics covered in her thesis, decided to involve her in drafting a book of which she would become both curator and author: “Officina Alessi: Alberto Alessi and Alessandro Mendini - 10 years of Design.”
In 1990, Laura became art director of the Centro Studi Alessi (CSA, Alessi Study Centre), a place for experimentation involving professionals from various disciplines and young designers. Over the next decade with the CSA, she conducted workshops and seminars based on metaprojects developed together with the company. Many of them led to collections containing objects destined to become icons of Italian and international design.
In the early 2000s, she drew her experience at the CSA to a close, but maintained her association with the company, first as Laura Polinoro Workshop, which later became LPWK Design Studio. A new reality with which Laura continues her metaprojectual explorations and, for Alessi, continues to conduct workshops around the world contributing to the launch of many successful products.
How to use TWIRL
This website has three main sections: “Welcome”, “Metaprojects” and “Stories”
“Welcome” introduces the website, explains what it is all about, why it has been created and introduces the author: Laura Polinoro. Twirl is a web-based platform telling the story of how Laura and one of the leading Italian design workshops – Alessi – have worked together over the years. The result has been a series of meta designs known as “Metaprojects”: in other words, research and experimentation leading to new projects and product collections, which form the “Stories” presented in the third section of the Twirl website. When navigating the Twirl website, you should, therefore, bear in mind the fact that there may be several “Stories” connected to the same “Metaproject” and that all the “Stories” linked to a given “Metaproject” may also be inter-connected.
Visitors to Twirl will land on the Home Page, where the “Stories” are introduced and listed by order of publication. You can then go to the section listing the various “Metaprojects”, where you can find out more about other research projects and their respective “Stories”.
Two further (service) pages complete the Twirl website: “Terms and Conditions of Use” and “Credits”.